Yesterday I had the pleasure of spending part of the day in New York City with an amazing group of bloggers learning about ways to help our environment. Future Friendly from Proctor & Gamble kicked off their event featuring Tide Coldwater Laundry Detergent in New York’s Flatiron District. Their spokesperson and celebrity host was Vanessa Lachey, host of TV’s Wipeout, actress, wife and mom to be! She was a delight. Honest, funny, gorgeous and informed. It was amazing to be part of this event and watch the paparazzi interact with her.
I loved how she folded shirts and recalled her days of working retail. Her up tempo attitude made her incredibly approachable. I loved how she stressed that one thing every single person can do is wash in cold water. Her speech seemed honest and unrehearsed, as a mom to be she is the perfect person to represent this division of P&G. After taking photos for the press she had mini interview sessions in the Future Friendly Booth.
Vanessa definitely rocked her photos wearing three inch Gucci heels! Although we ran out of time and I wasn’t able to get in for an interview, I wasn’t disappointed. We would be having lunch with Vanessa at Sagaponacki and having a round table discussion with her and Jack English, Senior Scientist, from Procter & Gamble. I’d get my answers then.
During our lunch and roundtable discussion, I loved hearing Jack English speak with such passion for a product he helped create. I learned if everyone just washed in cold water for a year we could light the Empire State building for 444 years, and all the New York City street lights for 74 years. Vanessa said it herself, ” It’s a start. It’s something so simple that we all can do.” Her awareness of environmental issues has risen since her pregnancy, as a mom she wants to make the Earth a better place for her children. Vanessa and Jack were a perfect team that bounced thoughts off of each other. One important fact that I learned was that dryers don’t shrink clothes as myth would have you believe, but water does. I’ve had my suspicions about this due to a recent incident at my home, now I feel validated. They also discussed a major fear of consumers which is that washing in cold water does not kill germs. The fact is that modern day washers don’t get hot enough (140 degrees) to kill germs. Germs are actually killed by the heat in a dryer. Tide Coldwater was specially formulated work with cold water to remove stains and kill germs. The ingredients are concentrated, high quality, and backed my years of research. P&G has been working since the 1970′s to develop products that are sustainable and work for the consumer.
As a VIP blogger for SheSpeaks at the Take A Load Off Event I received several perks. First, I was picked up at my home by NYC Green Car, an eco-friendly car service that provided me and several other bloggers with hybrid vehicles to drive us to and from the event. Talk about cutting down our carbon footprint! I felt like my own celebrity. I arrived early enough to meet up with the SheSpeaks team and several other bloggers. You can stop by and check out what they are saying about the event as well. Nice seeing you: Tracy from: Ascending Butterfly, Divina from Dancing Hot Dogs, Candace from Mom Most Traveled, Jennifer from Connect with your Teens, Tina from A Life Without Pink , Wendy from Sweeties Brand and so many more…..
After the event in Madison Square Park, we were treated to lunch at Sagaponack where we had an opportunity to discuss Tide Coldwater with Vanessa Lachey and Jack English. We received t-shirts and swag bags after the event. Then I had a relaxing ride home in my hybrid, until the kids kept me up all night! Want a piece of this party? Enter to win a HE Washer and Dryer and a year supply of Tide to help you o your way to being more “green”. Click HERE to enter and good luck!
Disclosure: Once again, although I was provided with many wonderful perks all thoughts are my own.