My family and I were lucky to receive tickets for a Friday night PBR event at Madison Square Garden, compliments of Ariat (The Official Boot Partner of PBR). Unfortunately, a snow storm hit and the kids and I were stranded at home. My husband was able to attend the event with friends of his from work. ( my husband has been working on the construction of the Freedom Tower (former WTC site)so this was a great treat for him and his buddies. I wish I could have been there! They had a great time.
From the Press Release:
“We are excited to continue our partnership with a great brand like Ariat,” said Kevin Camper, Chief Partnership & Sales Officer for the PBR. “Their in-arena promotions have proven to be very popular with our fans and we look forward to working with them over the next several years to continue to build their business.”
Founded in 1992, Ariat is the fastest-growing performance equestrian footwear and apparel company in the world, and will continue to have a presence at nationally-televised BFTS events and PBR Fan Zones, including but not limited to signage (both affixed and electronic), in-arena promotions, a booth on the concourse, public-address announcements, and BFTS tickets.
Fans will continue to have a chance to win a collectible Ariat boot autographed by top PBR stars at every BFTS event by registering at the Ariat booth on the concourse, and fans lucky enough to catch a coupon dropped from the Ariat blimp at select events have a chance to win a pair of Ariat boots, an Ariat ball cap, or other prizes. Ariat and the PBR will again team up in 2011 for social network promotions on Facebook and Twitter.
Check out the schedule HERE and see if your town is on the list! Hopefully I’ll get a chance to go in the future!